Turn waste into profit and become zero waste pioneers
News & Insights
8 Min Read
Stadiums generate tons of waste every game day, from plastic cups to grass clippings, but this waste doesn’t have to be a burden. Experienz’s Zero Waste Stadium approach turns it into an opportunity, helping venues reduce costs, boost revenue, and strengthen their sustainability leadership.
Every matchday, stadiums and arenas generate mountains of waste: plastic cups, food leftovers, packaging, even grass clippings from pitch maintenance. Too often, this ends up in landfills—driving up disposal costs, adding to CO₂ emissions, and exposing clubs and venues to reputational risks.
But what if waste wasn’t just a cost? What if it could become a new source of revenue, fan engagement, and competitive advantage?
That’s the vision behind Experienz’s Zero Waste Stadium approach—helping venues cut costs, unlock income, and stay ahead on compliance.
Why zero waste is the next big win in sports
Across Europe and beyond, the race is on to become the first certified zero-waste stadium in each country. The benefits are clear:
Cut disposal costs by reducing landfill and incineration fees.
Unlock new revenue streams through recycling, resale, donations, and reuse.
Boost brand equity with fans, sponsors, and governing bodies.
Stay audit-ready for CSRD, GHG Protocol, and ISO certifications.
Engage fans directly with visible sustainability initiatives.
Germany has already set the pace: the PreZero Arena, home to TSG Hoffenheim, became the country’s first certified zero-waste stadium in 2019. The result? National recognition, global visibility, and a model that others are now racing to follow.
Turning waste into value with Experienz
At Experienz, we see waste management as more than a compliance checkbox—it’s an opportunity to transform the business model of stadium operations. Our platform enables venues to:
Audit – Track all waste streams in one place to identify inefficiencies.
Reduce & Replace – Eliminate single-use items and redesign material flows.
Engage – Activate vendors, staff, and fans through data-driven campaigns.
Monetise – Turn recyclables, surplus food, and compostables into measurable financial return.
Data transparency that drives action
What sets Experienz apart is our real-time sustainability intelligence. Through our dashboards, venues gain:
Clear visibility of waste diversion and cost savings.
Supply chain insights to pinpoint high-impact vendor actions.
Verified reporting to support sponsorship, ESG disclosures, and fan engagement
This isn’t just green reporting; it’s data that drives revenue, compliance, and impact. That’s why leading organisations like Silverstone and Aston Martin F1 already trust Experienz to manage and communicate their sustainability performance.
Why now?
The momentum behind zero waste in sports is accelerating:
Policy pressure: EU and national directives are tightening on waste and the circular economy.
Fan expectations: Younger audiences expect genuine sustainability leadership.
Sponsor alignment: Brands want to associate with venues delivering measurable outcomes.
Competitive edge: Being the first in your country to achieve zero waste status is a lasting differentiator.
How to get started
Becoming a zero-waste leader doesn’t need to be overwhelming. With Experienz, you can:
Run a waste audit to uncover savings and quick wins.
Pilot circular initiatives, such as reusable cups or composting programs.
Train and engage stakeholders with explicit, data-driven action.
Scale impact with verified dashboards and audit-ready reporting.
From waste to winning
Sports venues have the power to set national benchmarks for sustainability and inspire millions of fans. By turning waste into profit, stadiums not only reduce their footprint—they also become pioneers of circular innovation.
Germany already has its first. Who will lead in the UK, France, Spain, or Italy?
👉 Get in touch with Experienz today to start your zero-waste journey.
Bivendra Narangoda
Chief Operating Officer at Experienz
